Biz Community
Building a winning brand: How small businesses can stand out in a crowded market
In a country like South Africa, where approximately 2.6 million small, micro and medium enterprises (SMMEs) are competing for the attention of the same pool of cash-strapped customers, building a memorable brand is critical for success. Without it, you risk blending into the noise and being chosen based on price alone – a race to the bottom that no business can afford.
